THE SANGFROID is an international music/media project from New Zealand + The USA. It’s organized by a sensible chap known as SENSIBLE CHAP, and named after a French loan-word that’s pronounced something like “san-frwa”. The word means coolness and poise under pressure, or literally “cold blood” in French.
The idea behind THE SANGFROID is simple: creative vision with as few artificial constraints as possible. A group of awesome people working together can do bigger things than any one person. A streaming series like our SMARTER IN FIVE MINUTES can be made in Aotearoa and America at the same time – and it can dive into ideas without clinging to an ideology. Good music can be good – not because of any supposed rules it follows around fashion / science / marketing / whatever – but in spite of all that rubbish.
And so we do things a bit differently. Every pack of songs we release is short and punchy with its own distinct vibe. Every streaming episode of SI5M covers a different topic from an unconventional angle. The world has enough formulaic “creators” and “content”. That’s boring. We’re not here to be part of the scenery – we’re here to blow your categories. And your earbuds. And your mind.