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THE SANGFROID

ABOUT

THE SANGFROID is an international music/media project based in New Zealand + The USA.  It is organized by a sensible chap known as SENSIBLE CHAP, and is named after a French loan-word that’s pronounced something like “san-frwa”.  The word denotes coolness and poise under pressure, and literally means “cold blood” in French.

The idea behind THE SANGFROID is simple: creation with as few artificial constraints as possible.  A group of awesome people working together can do bigger things than any one person.  A streaming series like our SMARTER IN FIVE MINUTES can be made in Aotearoa and America at the same time – and it can examine ideas without clinging to an ideology.  Good music is good – not because of any supposed rules it follows around fashion / science / business / marketing / stereotypes – but in spite of all that rubbish.

And so we do things a bit differently.  Every pack of songs we release is short and punchy with its own distinct tone / colour / vibe.  Every streaming episode of SI5M covers a different topic from an unconventional angle.  The world already has enough formulaic “creators” and predictable “content”.  That’s pretty boring.  We’re not here to be part of the scenery – we’re here to blow your categories.  And your earbuds.  And your mind.

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