THE SANGFROID is an international music project based in New Zealand + The USA. It is organized by a sensible chap known as SENSIBLE CHAP and named after a French loan-word that’s pronounced something like “san-frwa”. The word denotes coolness and poise under pressure, and literally means “cold blood” in French.
The idea behind THE SANGFROID is simple: good music is less about stereotypes and cliches, and more about the same things that have always made good music. Strong melodies instead of target marketing. Soul-rending lyrics instead of some guitarist’s hairstyle. It’s a recognition that music is not fashion, or science, or business… it is music.
And so we do things a bit differently here; every release is short and focused with its own distinct tone / colour / vibe. If one pack of songs ain’t really your jam, just try the next one. Have a listen and you’ll see what we mean. We’re out to blow both your earbuds and your mind.