• THE SANGFROID
  • ABOUT
  • SI5M
  • SPOTIFY
  • APPLE MUSIC

THE SANGFROID

ABOUT

THE SANGFROID is an international music/media project from New Zealand + The USA.  It’s organized by a sensible chap known as SENSIBLE CHAP, and named after a French loan-word that’s pronounced something like “san-frwa”.  The word means coolness and poise under pressure, or literally “cold blood” in French.

We’re here because a group of awesome people working together can do bigger things than any one person.  A streaming series like our SMARTER IN FIVE MINUTES can be made in Aotearoa and America at the same time – and it can dive into ideas without clinging to an ideology.  Good music can be good – not because of any supposed rules it follows around fashion / marketing / whatever – but in spite of all that rubbish.

And so we do things a bit differently.  Every pack of songs we release is short and punchy with its own distinct vibe.  Every streaming episode of SI5M covers a different topic from an unconventional angle.  The world has enough formulaic “creators” and “content”.  That’s boring.  We’re not here to be part of the scenery – we’re here to blow your categories.  And your earbuds.  And your mind.

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