THE SANGFROID is an international music/media project based in New Zealand + The USA. It is organized by a sensible chap known as SENSIBLE CHAP, and named after a French loan-word that’s pronounced something like “san-frwa”. The word denotes coolness and poise under pressure, and literally means “cold blood” in French.
The idea behind THE SANGFROID is simple: creation with as few artificial constraints as possible. A group of awesome people working together can do bigger things than any one person. A streaming series like our SMARTER IN FIVE MINUTES can be made in Aotearoa and America at the same time – and it can examine ideas without clinging to an ideology. Good music is good – not because of any supposed rules it follows around fashion / science / business / marketing / stereotypes – but in spite of all that rubbish.
And so we do things a bit differently. Every pack of songs we release is short and punchy with its own distinct tone / colour / vibe. Every streaming episode of SI5M covers a different topic from an unconventional angle. The world has enough formulaic “creators” and predictable “content”. That’s boring. We’re not here to be part of the scenery – we’re here to blow your categories. And your earbuds. And your mind.