• THE SANGFROID
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THE SANGFROID

ABOUT

THE SANGFROID is an international music project based in New Zealand + The USA.  It is organized by a sensible chap known as SENSIBLE CHAP and named after a French loan-word that’s pronounced something like “san-frwa”.  The word denotes coolness and poise under pressure, and literally means “cold blood” in French.

The idea behind THE SANGFROID is simple: good music is less about stereotypes and cliches, and more about the same things that have always made good music.  Strong melodies instead of target marketing.  Soul-rending lyrics instead of some guitarist’s hairstyle.  It’s a recognition that music is not fashion, or science, or business… it is music.

And so we do things a bit differently here; every release is short and focused with its own distinct tone / colour / vibe.  If one pack of songs ain’t really your jam, just try the next one.  Have a listen and you’ll see what we mean.  We’re out to blow both your earbuds and your mind.

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