THE SANGFROID is an international music project based in New Zealand + The USA. It is organized by a sensible chap known as SENSIBLE CHAP and named after a French loan-word that’s pronounced something like “san-frwa”. The word denotes coolness and poise under pressure, and literally means “cold blood” in French.
The idea behind THE SANGFROID is simple: good music is its own thing. Maybe this risks offending all of the snobs in all directions at once, but good music should never be about stereotypes, or fashion, or science, or business… just good music.
And so we do things a bit differently. Every release is short and punchy with its own distinct tone / colour / vibe. We pick a different lane with each set, so if one pack of songs ain’t your jam, just try the next one. Have a listen and you’ll see what we mean. We’re not here to be part of the scenery – we’re here to blow both your earbuds and your mind.